Britney Spears Aims for a Second Act,
as an Adult
Britney Spears, the pop star who brought sizzle to the schoolyard with
glitter T-shirts and short shorts, strode onto a Milan runway last Tuesday
evening in a $23,000 rainbow-spangled gown by Donatella Versace.
Ms. Spears, who turns 21 on Dec. 2, was flaunting her inner grown-up,
turning to the makeover queen of couture for a quick fix. "She wanted
something sophisticated and glamorous," Ms. Versace said.
It was the culmination of Ms. Spears's two-month intermission from work,
ostensibly to relax but in reality to begin the process of refashioning
herself for a new career. It will take more than one body-hugging dress and
some nude chiffon to do the job.
Ms. Spears, who made her debut as a wholesome bubblegum star with a
penchant for sweetly flashing her belly button, is caught in a vicious
conundrum of fame acquired young: the qualities that made her accessible and
popular as a teenage star may be precisely the ones choking her career as an
adult, leaving her looking like an unseemly parody as she tries to become a
grown-up recording artist.
After her appearance in leather regalia at the MTV Video Music Awards in
August, Steven Cojocaru, a fashion critic for People magazine, wrote,
"Was Spears planning on doing a Village People tribute?"
Ms. Versace, who says she has known Ms. Spears for two years, said:
"She understands that she has to change. We had a long discussion about
it."
The movement she led, said Craig Marks, the editor of Blender, the music
magazine, is "very five minutes ago."
"She needs to come back with a new second act," he said.
While Ms. Spears has sold 52 million albums worldwide in the last four
years, sales have nose-dived, from 24 million for her first album, to 19
million on the second, to 9 million on "Britney, " which was
released last November, according to her manager. For any other artist 9
million would be a blockbuster, but for Ms. Spears it shows her popularity has
seriously eroded.
Her appeal with listeners on radio is waning, too. Tom Poleman, program
director for Z-100 in New York, perhaps the most influential Top 40 radio
station in the country, said his station played the sultry 2001 single
"I'm A Slave 4 U" fewer times than any of her previous singles.
"We played it, but it didn't have as much staying power," he said.
Brandon Holley, the editor in chief of Elle Girl, said she gets e-mail from
hundreds of teenage readers about Ms. Spears, whom the feminist author Camille
Paglia once described as "Lolita on aerobics."
"They are really tired of that sausage-casing look, that busting out
all over the place, and they are very anti-midriff right now," Ms. Holley
said. "It's a Britney backlash."
It is a pop-star crisis shared by a number of her peers, including
Christina Aguilera, 'N Sync, the Backstreet Boys and a host of Britney clones,
as they try to make the often hazardous shift from teen idol to adult
superstar without alienating their loyal fans.
"The teen pop thing is mostly synthetic," said Jonny Podell, a
co-founder of Evolution Talent Agency, which represents Ms. Spears and other
young stars. "The majority don't get to the next level."
Ms. Spears has been challenged by a raft of grittier teenage
singer-songwriters who play guitar and wear dime-store T-shirts and ties
instead of snug bustiers.
Dubbed the "anti-Britneys," they include the tough rocker Pink,
the soulful Michelle Branch and the skater girl Avril Lavigne, young women who
eschew the overt yet out-of-reach sexuality Ms. Spears has cultivated. Ms.
Holley said Ms. Lavigne and Ms. Branch in particular have replaced Ms. Spears
among her readers.
From the looks of things, the Britney backlash has been picking up speed. A
Web site is devoted to tracking what appears to be the fluctuating size of her
breasts. Two executives who have worked with Ms. Spears said they were
dismayed to see insinuations in the tabloids that she is facing a Mariah
Carey-like emotional breakdown.
Her personal life has also been troubled. Her parents divorced this year,
and she broke up with her boyfriend, Justin Timberlake of 'N Sync. Her aunt,
with whom she is close, is being treated for ovarian cancer.
"She is not having a breakdown," said Larry Rudolph, one of her
managers. "This is a girl who has been on the most unimaginably wild
roller coaster ride for the last five years without a break," Mr. Rudolph
said. "She was going to stop being the public Britney Spears and start
being the private Britney Spears."
Her handlers say that over the last two months she has been trying to live
like any 20-year-old — albeit one who has grossed $40 million to $50 million
a year for the last four years. She has been doing yoga and going shopping.
She is not hanging at the mall but at the spring fashion shows in Manhattan
and Milan. (In Italy, Ms. Spears selected several Versace outfits and received
the usual treatment accorded big celebrity guests: the designer paid.)
Ms. Versace — who also restyled Baby Spice and Chelsea Clinton —
invited the singer to spend five days as a guest of the Versaces at their
villa on Lake Como. She is not confused about the need for change, Ms. Versace
said. "She's very, very sane."
Next week, Ms. Spears will return to the recording studio in Los Angeles,
"looking at new ideas," Mr. Rudolph said. "She knows she will
be changing."
There are no set plans for the next album, but Mr. Rudolph said Ms. Spears
might take a more overtly sexual approach, echoing songs on her recent album,
like "I'm a Slave 4 U" and "Boys."
Her break was probably well-timed, said James Harris III, the producer
known as Jimmy Jam, who has worked with Ms. Carey and Janet Jackson. "The
thing I found is an artist has to have a chance to live life. As we saw with
Mariah, if you don't shut down it gets the better of you."
To be sure, pop culture history is thick with the stories of teenage stars
who aimed for longevity but saw their high-flying careers evaporate.
Consider a pop princess of the 1980's, Debbie Gibson, who continues to
record albums although she has not had a big hit in more than a decade. She
now performs as the more grown-up-sounding Deborah, an acclaimed musical
theater actress.
Ms. Gibson said she knows Ms. Spears and believes her challenge is to
decide how sexual she wants to appear on stage.
"She's got this Jekyll and Hyde
thing going on," Ms. Gibson said. "She plays with her image. And
audiences can take that to mean that that is your real character 24 hours a
day. The public sometimes doesn't get that the image is just not you. It's a
marketing tool."
Ms. Spears almost missed adolescence
altogether. At 11, she moved to New York with her mother and younger sister,
leaving her father and brother behind in Louisiana, to join the cast of
"The Mickey Mouse Club." There, she met Mr. Timberlake, a fellow
member, who later joined 'N Sync and dated Ms. Spears.
But in 1999, Ms. Spears posed for
Rolling Stone magazine wearing short shorts in her childhood bedroom in
Kentwood, La., crowded with stuffed animals. A Mississippi group, the American
Family Association, promptly called for a Britney boycott.
Unlike Ms. Aguilera, who made her
debut at 18 and whose new album, "Stripped," will be released this
month, Ms. Spears did not make sex a part of her act.
Ms. Aguilera's first video from
"Stripped" makes Ms. Spears's "I'm a Slave 4 U" "look
like play school," said Atoosa Rubenstein, the editor in chief of Cosmo
Girl magazine.
The epitome of reinvention for any
diva-in-waiting is Madonna, who has offered herself to audiences dressed as a
Marilyn Monroe platinum blonde, a nun, a mistress of sadomasochism, a Vargas
pin-up, a cowgirl and, on a recent cover of Vanity Fair, a World War II
flyboy.
"It takes an extraordinarily
confident individual to be secure and allow for change," said Lyor Cohen,
chief executive of Island Def Jam Music Group, who last spring signed Ms.
Carey to a three-record deal. "That is why Madonna is successful. She
embraces it."
Unless Britney can match Madonna's
endless morphing, the most celebrated diva of Generation Y may become a
one-era wonder. She has been visiting with Hollywood film executives and is
eager to expand into movies with "A-list stars," Mr. Rudolph said,
but her next announced commitment is to a role in a movie about Nascar racing
— hardly a vehicle for Oscar stardom.
Few divas — no matter what age —
succeed on the big screen. The 1992 Whitney Houston vehicle "The
Bodyguard" is the recent gold standard against which singers aspiring for
Hollywood riches measure themselves. It earned $122 million at the domestic
box office, according to Nielsen EDI, which tracks ticket sales. Even Jennifer
Lopez, a critically acclaimed actress as well as singer, has not done as well.
Ms. Spears's movie debut,
"Crossroads," has taken in $37 million domestically since it was
released in February. Last year's "On the Line," starring Lance Bass
and Joey Fatone of 'N Sync, earned a paltry $4.3 million, roughly the same as
Ms. Carey's bomb, "Glitter," which earned $4.2 million.
The real barometer of how Ms. Spears
can expect to fare in her second act may be months, not years away. Many
record executives are closely watching how new albums by Mr. Timberlake, now a
solo artist, and Ms. Aguilera, who bared more pierced skin than usual on MTV
recently, fare. Both albums have roots in hip-hop, rather than traditional
pop.
Mr. Marks, of Blender magazine, said,
"How Justin and Christina do will be an indicator of what Britney
faces."
nytimes.com |